Ivana Follová
TRADICE, ZKUŠENOST A SOUČASNÁ MÓDNÍ VIZE.
Ivana Follová is a leading Czech fashion designer with more than forty years of experience, whose creative work and cultural presence go beyond the usual fashion context. She is the founder and main creator of the studio if… in the center of Prague, where she personally leads the creation of collections and mentors young designers. Her work is appreciated for its precise craftsmanship, feeling for materials, and ability to connect clothing design with a strong visual and cultural message.
Designer Ivana Follová loves working with silk – from almost invisible chiffon to royal satin, creating clothes from other natural materials as well as new technologically attractive fabrics. Each model with the brand if… is the original.
In her studio, she offers the charming elegance of evening or wedding dresses, costumes, practical urban style, and design for leisure time. Custom creations carry perfect tailoring. The overall styling includes unique jewelry, belts, handbags, and accessories from famous Czech artists.
Residency Prague
Residential fashion studio in the center of Prague. Fully equipped studio for short and medium-term creative stays with mentoring and craft know-how.
Creative Fashion Lab
Young Designers Symposium. An intensive creative program in the center of Prague, where aspiring designers develop their own collection under the guidance of Ivana Follová.
SELECTED PROJECTS
More than 40 years of experience in fashion design.
Long-term collaboration with opera star Dagmar Pecková – designs of concert models.
Follow for Pecka / Exhibition of concert gowns at the Museum of Decorative Arts in Prague.
Design and implementation of costumes for productions of the National Theatre, the State Opera, the East Bohemian Theatre Pardubice and Czech feature films.
Mercedes-Benz Prague Fashion Weekend / Presentation of original work as part of a prestigious fashion event.
Lost in Translation. An author's project working with the theme of identity and visual communication.
Book monographs – Inventories if…
Yesterday, Today and Tomorrow | Stage Fashion Show at the Braník Theatre.
Light in the Darkness / Project with the Mathilda Foundation.
Discover a space where tradition and experience meet with a new vision of young fashion designers.